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Pouch Guide

1. Nicotine content

Nicotine strength is displayed both as mg/g (industry standard) and mg per pouch.

Mg / g reflects the nicotine concentration per gram of product.

Mg / pouch indicates the actual amount of nicotine in one portion, based on the pouch size and filling. This value gives a clearer idea of the real strength and user experience.

Mild

Nicotine content:

1 – 6 mg / pouch

Recommended for:

Beginners

Medium

Nicotine content:

7 – 10 mg / pouch

Recommended for:

Occasional users

Strong

Nicotine content:

11 – 15 mg / pouch

Recommended for:

Smokers / vapers

Extra strong

Nicotine content:

16 - 20 mg / pouch

Recommended for:

High-tolerance users

Ultra strong

Nicotine content:

21 - 30 mg / pouch

Recommended for:

Heavy users

Extreme+

Nicotine content:

31 - 70 mg / pouch

Recommended for:

Pro / Hardcore users

2. Pouch format

Nicotine delivery per portion varies depending on the pouch format, with three main types available.

Mini
A very compact and discreet pouch designed to deliver the lowest nicotine amount per portion.
Slim
A slim pouch for discreet use, typically under one gram, with a moderate nicotine content per portion.
Large
A larger pouch with a higher fill volume, resulting in a higher nicotine content per portion.

3. Flavour

Our snus selection is grouped into distinct flavour categories to help you find your preferred taste more easily.

Mint & Ice
Crisp mint and icy notes that deliver a clean, refreshing sensation with an “extra tingly” effect.
Fruity
Juicy fruit flavours that range from sweet to tangy, offering a vibrant and refreshing taste experience.
Sweet
Smooth, indulgent flavours with candy-like or dessert-inspired notes for a richer taste.
Spicy
Bold flavours with a warming kick, combining heat and intensity for a truly distinctive experience.
Drink Inspired
Flavours inspired by popular beverages, delivering familiar and refreshing taste profiles in pouch form.